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New logo and brand development for the fantastic historic venue in Sydney - the wordmark and icon is purposefully rudimentary, reflecting the boldness of the architecture - the weighty structural timbers and geometrical support beams.
The building itself a magnificent, spacious and hugely accomodating - enabling integrated light and sound technical capabilities - perfect for bespoke entertainment opportunities, product launches, functions and media events.
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This is a celebratory birthday book I produced for my partner. Over the years I have created for her, many birthday and valentines day cards. I decided to restyle and reformat many of them into double page spreads - then produced a limited edition full size 48 page A3 book - with reverse fold, mat cello’d cover and stitched spine. The book was then housed in a custom made printed timber case.
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The challenge of creating a whole new identity is always pretty exciting. In this case it was for a new player, destined to pioneer their market in the high risk training space.
We created a name that was short, sharp and easily recognisable.
Quality, hard work, determination, good character were all attributes associated with effective teaching and training. Particularly in the area of high risk - where safety and good decisions under pressure are a big priority.
With completely unique full onsite training facilities, setting the benchmark in training and producing students of the highest calibre is the mission.
We created and developed the brand positioning and framework, including all assets, training guides, online presence as well as the usual Brand Guidelines document.
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Concept design development for new regional winemaker looking to extend to boutique distilling - producing a range of botanical alcohols and spirits.
‘Wild’ leans into an avant garde sentiment - to push against the grain and provide unique products and experiences. Wild Winds is also characterised by the nature of the south coast location.
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Collaborating with #themarketingclan we designed and developed the first book in a proposed series. These documents would be used to help communicate, promote and explain the company’s lofty endeavours in creating a workplace like no other - in their new building at Circular Quay.
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We’ve created a new brand for an established, but developing national business. Monitor provides access to the best specialty equipment from the best brands in the business - from all round the globe. Specialist equipment for niche categories such as Tree Care, Civil, Lifting, Forestry and Stringing.
Monitors’ unmatched reputation for full 360 degree local support and training, parts on demand and finance. Their customer service, dedication and application provides dependency and real piece of mind for businesses in the utilities, construction and vegetation sectors.
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Conceptual brand development work for new online retailer in the building and construction category - seeking a distinctive and bold presence aligned to a compelling proposition aimed at tradesman, civil, construction and maintenance businesses.
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Developing trademarks, i-dents and logos is always an interesting challenge. Distilling and condensing a business objective or strategic idea down to a clear, succinct visual device with unique personality can certainly be a challenge - it’s something we really enjoy taking on.
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Brand design for a new online business: a purveyor of high quality food products, specialising in only the very best gourmet and artisanal items from Europe. A range of carefully curated fine foods, such as cheeses, chocolates, biscuits, teas and other delicacies are personally sourced and made available for purchase and delivery throughout Australia.
Working with #themarketingclan we developed the new name, new logo and created a suite of brand assets - together with website and customer experience touchpoints.
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Create and develop new brand identity for Pro-Grill.
Develop Brand Guidelines and new packaging designs for the BBQ Galore ‘Professional Grilling’ range of bbq accessories.
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FitKidz early learning centres have designed and constructed their dream head office and fully integrated primary child care site in western Sydney. It’s an inspirational place - meticulously thought out and crafted with care. Enabling growth and imagination to thrive, not just for the kids, but staff and management too.
I was fortunate to have owners Mick and Mel brief me on a number of graphic and installation ideas to which they intended to pursue.
There were three key installations.
- The Philosophy Wall
- The Business Timeline
- The Wall of Fame
Each were highly detailed and represented and promoted key brand messages, but scripted and executed in tactile materialistic ways. Communicating through a less formal, more illustrated and more engaging fashion. We crafted full wall illustrations, visual montages and movable dimensional timber art pieces. All together supporting a friendly and playful tone, providing a softer layer of communication in the context of the building and it’s overall function.
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Cobden & Hayson have been probably the most successful real estate in the Balmain area for many years. The brief was to redevelop their existing customer engagement document - but they wanted to create more impact and leave a serious impression with potential buyers.
We designed and developed in collaboration with Dynamix, an impressive 16 page A3 booklet - which provided the most impressive canvas to tell the C&H story. It would be hand delivered in a customised envelope.
It's a compelling piece of communication which outlines the company's credentials, their history, as well as providing interesting insight into how they drive their business through commitment and customer support.
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Tasked with elevating the TRUST brand and driving increased consumer awareness of the Osteomol 665 product and it’s benefits.
Overhauling the packaging to improve brand recognition, clarity in product USP, improve messaging and raise the level of presentation for better in-store presence.
Create and produce consumer campaign using a lifestyle led narrative that supported the ‘prescribe to life’ proposition.
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Design and produce Rawson Homes Brand Culture Campaign working with Rabanni Collective to produce comms material and campaign assets to be used in a series of workshops. We created and developed the ‘Rise & Shine’ idea which enabled a fresh, insightful and humble approach to engage and harness the energy of healthy culture for employees.
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Create and develop the new, more contemporary and confident looking Ziegler & Brown Brand.
Establish and build new Brand Guidelines along with associated brand assets, detailed templates, creative and strategic direction and general rules for brand engagement.
We developed a more identifiable and sophisticated range of consumer packaging formats suitable for their vast range of product sizing and shaping.
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Whether it’s hand drawn, air-brushed or complex vector compositions, sometimes we get to do them for clients, other times we do them, just because ...
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An interesting packaging project, aimed to create impact and disruption in store through new pack livery - reinforcing brand promise through bold idea and execution. Uniqueness and collectability drive longevity in brand presence at home, as it’s more likely to be kept and re-used.
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Update and streamline the Fleetwood Urban Brand - revising the brand guidelines - rationalising the brand messaging platform, amending the new positioning, and creating new visual devices to help express their unique brand pillars and business fundamentals.
A complete redesign of their website, brand presentation, product brochures and proposal documents.
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Refreshing the coffee packaging for The Wood Roaster.
A local boutique coffee brand / supplier who has developed a great reputation. Tethering years of experience with an obsession for production detail they produce high quality coffee - using a truely unique wood roasting process - delivering a product of delicious taste and individual character.
Their existing packaging was typical in the market of small boutique roasters - a category awash with ‘off-the-shelf’ craft paper bags with a simple stamped label.
It was time for The Wood Roaster to lift their profile, raise the quality of product presentation and separate themselves from the rest of the market. Essentially the quality of their product was not reflected in the quality of the packaging.
After an intense period of conceptualising and rationalising the impending production implications - we settled on a new design.
One that continued with the craft style, one that promoted the uniqueness of the wood roasting and one that had a more sophisticated, more mature presence.
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The general task was to improve the overall aesthetics and functionality of the evolis brand website. Not only to provide a more sophisticated, more influential and compelling online presence - but to deliver more clarity around their very specific offers, as well as delivering more relevant product information substantiated through real life, very personal stories of consumers.
Organising their products in to two distinct categories - evolis professional vs evolis pharmacy - we designed the site to deliver a more streamlined and intuitive functioning shopper experience. Improving the overall quality and style of the imagery, the way the products are presented was also an important part of the challenge.
We created all the visuals assets and style direction to the digital partner/developer.
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Kallibr is the market leader and somewhat of a pioneer in the high risk training space - so the branding of the fully refurbished head office and training site was one of the first major tasks since developing the new brand.
The site required solutions to a number of physical and communicational challenges. Including big bold brand elements, ambient support messaging, glazing privacy screens and directional wayfinding.
Large format wall graphics were applied for areas such as the main reception, the breakout rooms and training rooms.
Solid and dimensional signage for key logo elements in reception and building frontage were also installed.
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ouvar® is a brand new, from the ground up, very clever asset management program. We have worked on ouvar® with the 5th P Group almost from it’s inception. It has been a monumental project, one of many complexities with a comprehensive range of challenges and deliverables.
This is such a unique product - a revolution of sorts, one which might well shake up the industry. A new identity we created - something bold something distinct.
ouvar® is a management tool, giving users never before access to functions and features that empower them to control and manage assets and become much more effective.
The online presence of the web App, the mobile App and the website all had to be consistently easy to understand - easy for the user experience - yet unique and fresh in it’s style and aesthetic.
We helped design and develop ouvar® at every touchpoint - everything from user experience, digital design and asset creation, through to brand launch comms, collateral and video productions.
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The Jaybro Group Brand development brief provided an interesting challenge - firstly, to refresh all the brands of the business, and secondly to tie them all-together, so they became one big Jaybro Brand family.
The ‘unofficial group’ consisted of a large successful main business, headed by Jaybro, and a number of smaller businesses - there was no obvious connection between them.
The Jaybro identity was old and tired, the business had moved on - it no longer represented the upbeat, fast moving reliability that the company was building it’s reputation on. The smaller business logos were also out of date, inconsistent and lacked organisation.
Producing the new logos we worked through a thorough, collaborative process with the client, right from initial concept ideas, through to final design development. All of the business were now looking contemporary, relevant and of a consistent standard. Brand development work for each business then began, writing strategy, developing tone and creating a new visual language, including frameworks, templates and complete brand guidelines.
The second part to the brief was to develop a masterbrand strategy that would create a larger footprint for the Jaybro brand, as well as enable the smaller businesses to leverage this momentum giving them greater relevance and improved perception in the market. The newly defined group as a whole, and in part, would enjoy greater exposure and renewed energy in the market. This was enabled by successfully resolving the masterbrand and sub-brand architecture and integrating the Jaybro influence into the smaller brands.
We produced a family of new brands, all with extensive guidelines describing the brand fundamentals, brand assets and theory for correct usage and implementation.
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This was a relatively open brief..... and a relatively brief brief. ‘Give us some visual inspiration centred on this new product we’re creating, here’s our logo...... can we have it Monday? They said.
I created a handful of examples, packaging and visual ideas aiming to deliver an identifiable mood and personality for the new product. One that might cut-through the usual bold macho style associated with the fitness / training category.
The natural ingredients are fundamental to the product USP - so I explored different ways of expressing this.
Objects and materials in nature all display aspects of strength, structure, energy and durability - so reflecting this through the bold use of nature images
The fibonacci spiral typifies the whole notion of strength and physical development in nature - reproducing this in a graphic way provided us with an interesting unique overlay.
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Create brand for a new sugar replacement product with unique properties, extracted from monk fruit.
Develop new logo and establish a bold brand presence through clever, quality packaging - to cut through in a crowded category in store.
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We worked with Dynamix to create and develop a new brand for Servian. A very interesting, free thinking, enterprising group of technical people.
The Servian business consisted of 5 business units, each with distinct function and purpose. We developed a series of icons and appropriate colour theory to help explain the hierarchy and the sub-brands.
An interesting design challenge, as each business unit identity had to look obviously different, yet, still look all part of the one family.
A lengthy design development period delivered a striking and positive new set of business communications for the company. The logo was conceptualised, developed, nurtured, re-worked tweaked and carefully crafted.
Design aspects of the new icons and logo device provided inspiration for the construction and development of a raft of supporting brand elements.
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Teaming up with our friends The Marketing Clan we were excited to reposition and represent the Carter Ferguson brand. Creating a suite of new brand touch points that support the highly professional, truly personal and intrinsically local positioning of the business.
‘Exceptional at law. Human at heart.’
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We worked with our friends at Dynamix to produce a communications and sales kit to promote the new range of teas from the premium range of Sir Thomas Lipton.
The scope involved developing a B2B comms pack to promote the premium new packaging and explain the quality virtues of the complete range of new teas - sampling kit was also included.
Taking design cues from the new packaging - we used large moody areas of black, with subtle gold highlights and colour coded touches inspired by the range indicator palette. Combining deliciously styled photography with bold typographic treatments we created a tone and presentation perfectly suited to the highest quality tea.
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An important part of Lend lease’s operating principles revolve around sustainability. This workplace initiative was aimed at all staff members - to promote a higher level of understanding and responsibility in regards to sustainability in their everyday life.
We designed, wrote and produced a series of large format posters - which were placed around the workplace, corporate offices and building sites - bringing sustainability to staff front of mind and supporting other Lend Lease green initiatives.
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Working with 4D Design + Architecture we were engaged to design the external and internal environment graphics for the new office fit-out for Barnardos Australia.
The exterior component of the building comprised of two ground floor street level, fully glazed facings. The exterior street facing provided an opportunity to deliver a strong message and gain exposure for the charity organisation. The new interior office refurbishment was now a clean, white and more sophisticated working space - one that provided a blank canvas and more opportunity for visual enhancement.
With floor to ceiling glazing at street level adding an extra level of complication, with workstations and offices facing directly onto the street on both sides of the building. The task was to provide a solution to achieve:
- a reasonable level of privacy for those working inside
- as well as creating an interesting visual platform for exterior branding.
We created a continuous a textured graphic - a wallpaper - to help symbolise the notion of ‘family togetherness’ - the fundamental philosophy behind the Barnardos.
Using powerful brand messages and emotive images of children, we produced a series of large, friendly, rounded portrait ‘tiles’ which became the hallmark of the overall design theme.
We enhanced the interiors by producing interesting visual treatments to identify rooms and places as well as creating minimal visual barriers within the open plan workspace. It also added warmth, colour and personality to the whole office.
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As part of developing a new overall marketing strategy, our good friends at The Marketing Clan engaged us to help out with a complete
re-fresh of the NowChem brand.
NowChem is a family owned and run business of nearly forty years. They had always used the same logo - but over time it lost its place, was being used inconsistently and was being given the respect it deserved. It was time for a change.
The chemical manufacturing industry has diversified a lot, whether it’s in the kitchen or the laundry or in your swimming pool - chemicals of all sorts play an essential part in our lives.
A new logo was required - one that clearly represented their core business, and one that provides a contemporary edge with positive reflection of their past.
The hexagon and the flask are key identifiable icons in the chemical world - we used these to create the dominant graphic device of the logo. The facetted panels and hexagon shapes also helped to describe secondary visual assets - which are to become synonymous with the brand.
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Coffee is a big deal these days - it’s a commodity that has skyrocketed in popularity - and it’s little wonder why... it’s a tasty product, theres a real sociable aspect to coffee, a positive vibe with an ever changing culture that supports it.
The coffee and cafe business is a very competitive market - so standing out in the crowd and having a real presence is the challenge for any coffee brand.
We were asked to provide a range of logo concept designs and brand inspiration pieces for a new coffee brand in China. A relatively new espresso coffee market with huge opportunity and potential. The usual benchmarks of high quality, contemporary style and obvious distinguishable brand presence was required by the brief.
Here are a few of the elements we developed.
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The Marketing Clan had us involved in developing an EDM piece to promote to their distributor network the launch of the new Enth Degree Water Sport Apparel Range. These guys make pretty cool looking sports gear - it's edgy and modern with a real emphasis on quality, technical materials and hard wearing construction.
They have a modest, yet distinctive brand - containing an interesting logo supported by a simple set of icons and a tri-colour palette.
The aim was to produce a piece of comms that reflected somehow, aspects of the Enth Degree products. Plus we had quite a bit of information to fit in, and with minimal physical space, and of course a limited budget.
We developed a maltese cross brochure - it provided the perfect medium for delivering and revealing a range of product information and specs in a technical, interesting fashion.
The personalised (re-usable branded) pack included:
- an Invite to the Launch Event
- a limited run comprehensive product brochure
(in maltese cross format)
- a branded cap
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